Fighting the Food Revolution

By now everyone has seen, read or heard about Jamie Oliver's Food Revolution. Nobody can really argue with eating healthily. But certain people have to argue it. Who? Fast food companies! This food revolution thing is bad news for them. If everyone were to eat healthily, then nobody would ever go to KFC anymore.

So it seems KFC is working around the food revolution. They're running commercials with pink buckets of fried chicken. Apparently for every bucket of fried chicken you buy, KFC will donate fifty cents to the Susan G. Komen fund.

Do they think their clientele is so stupid as to not realize KFC is trying to distract from the fact that their food is unhealthy, or do they just hope that's the case?